Frequently Asked Questions

  • Practice Pursuit is designed for licensed and pre-licensed therapists who want to start a private practice.

  • Many private practice programs focus solely on logistics — LLC formation, marketing tactics, or website setup.

    We coach through both the strategy and the emotional barriers that make building a practice feel overwhelming. That includes fear of visibility, pricing anxiety, imposter syndrome, and perfectionism.

    Our approach is trauma-informed, sustainable, and rooted in real clinical experience.

  • Membership includes:
    • Access to our foundational business resources
    • Community support inside our private Facebook group
    •Access to our private podcast

    It’s designed to be accessible and supportive without overwhelming you.

  • The Roadmap includes:
    • A structured step-by-step launch plan
    • Video tutorials
    • Document templates and downloadable PDFs
    • Access to the private Facebook community and podcast

    It is a one-time investment and is self-paced.

  • Our high-tier coaching includes:
    • Two 1:1 strategy sessions per month
    • One monthly body-doubling implementation session
    • Personalized guidance on marketing, pricing, and systems
    • Support navigating the emotional barriers of entrepreneurship
    • Access to all resources and community

    Coaching requires a 3-month minimum commitment to ensure meaningful progress.

  • The timeline to start a private practice depends on several factors — including your state licensing requirements, credentialing needs, marketing efforts, and how quickly you’re able to take consistent action.

    Technically, forming an LLC and setting up the basics can take a few weeks. However, building a stable and sustainable private practice typically takes 3–6 months of consistent implementation.

    What often slows therapists down isn’t the paperwork — it’s overthinking, perfectionism, fear of visibility, and uncertainty about where to focus.

    That’s why our coaching and roadmap focus not only on the logistics of starting a private practice, but also on the mindset and emotional readiness required to move forward confidently.

    Our goal isn’t to rush the process — it’s to help you build a private practice you can sustain long-term.

  • Private practice isn’t automatically “better” than other therapy jobs — it’s different.

    Many therapists choose private practice because it offers greater flexibility, autonomy, income potential, and control over caseload size and client fit. You can set your own schedule, determine your fees, and build a practice aligned with your clinical values.

    However, private practice also requires comfort with business decisions, marketing, and financial responsibility. It involves stepping into a leadership role that many therapists weren’t formally trained for.

    For some therapists, agency or group practice work offers more structure and predictability. For others, private practice provides the freedom and sustainability they’ve been looking for.

    Our goal isn’t to convince everyone to leave their current job — it’s to support therapists who feel called to build a private practice and want to do so in a grounded, sustainable way.

Common Fears We See in Budding Practice Owners

Am I ready to handle the business side of a therapy practice?

1

Here’s the thing: if you can manage complex client cases, navigate ethical dilemmas, and survive grad school without completely losing your mind, you’re already more prepared than you think. The business side isn’t some mystical realm reserved for people with MBAs and color-coded spreadsheets (though, no judgment if that’s your vibe). It’s about learning systems, setting boundaries (which, hello, you’re already a pro at), and figuring out fun adult things like taxes and marketing—without crying… too much.

You’ve got the skills. You just need a roadmap, some encouragement, and maybe a checklist or five. We’ve got you!

I feel like a fraud…. am I really capable?

2

Oh, hello there, Imposter Syndrome—we’ve been expecting you! If you’re asking this question, congrats! You’re officially part of the “I Care Deeply About Doing a Good Job” club. The truth is, most therapists (yes, even the ones who seem like they’ve got it all figured out) have felt this way at some point. Starting a private practice can make those feelings louder because suddenly, you’re not just the therapist—you’re the business owner, marketer, accountant, and occasional tech support. No pressure, right?

But here’s the thing: feeling like an imposter doesn’t mean you are one. It just means you’re stepping out of your comfort zone—and that’s where growth happens. You’re capable because you’ve already done hard things. You’ve navigated tough client sessions, mastered complicated theories, and probably written more case notes than you ever thought humanly possible. Running a practice is just the next challenge—and the good news? You don’t have to figure it out alone. We’re here to guide you, support you, and remind you that you’ve got this (even when your brain says otherwise).

Will I really make more money in private practice?

3

Yes—and you get to decide how much!

There’s no salary cap when you’re your own boss. The sky is the limit to your capabilities in private practice!

But we believe it’s not just about income. It’s about impact, balance, and sustainability. It’s about making the money you want AND having a work life balance.

What if I do it all wrong?

4

First off, congratulations—you’re officially a human being! Seriously, though, mistakes are part of the process. AND you will probably make a few—whether it’s the wrong email template, a scheduling snafu, or the moment you realize you’ve been calling your business “Therapy Unlimited” when it’s actually “Unlimited Therapy” (it happens).

But here’s the good news: being "wrong" isn’t the end of the world. It’s just a fancy way of saying, “I’m learning.” And guess what? Even the most successful private practice owners have messed up at some point—they just didn’t let it stop them. The best thing you can do is take action, learn from what didn’t work, tweak it, and keep going. You won’t be perfect, but you’ll be progressing, and that’s what matters. Plus, when in doubt, ask for help. That’s what we’re here for: to help you avoid the big, expensive mistakes and laugh through the little ones. So, go ahead, take that first step—because perfection is overrated anyway.

We give you the basics of everything you need to do to stay out of trouble with HIPAA, insurance, and other legal scary things.

Is it okay to help people and make money at the same time?

5

If you’ve ever felt uncomfortable charging for therapy, you’re not alone. Many therapists care deeply about helping others and quietly worry that earning well somehow conflicts with being compassionate.

Somewhere along the way, many of us absorbed the message that if we really care, we should also be slightly allergic to money.

But burnout doesn’t help your clients. Financial stress doesn’t make you more ethical. And undercharging yourself into resentment doesn’t serve anyone.

Building a profitable private practice allows you to maintain a manageable caseload, invest in continued training, take time off without panic, and show up regulated and present for the people you serve. Financial stability supports long-term impact.

Charging appropriately isn’t greed — it reflects your training, expertise, and responsibility as a licensed professional.

Helping people and earning well are not opposites. In fact, sustainability is often what allows you to keep helping.

If this feels familiar, that’s exactly what coaching is for. Reach out to explore 1:1 coaching with Rachel and get the support in building your dream practice!

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